Who is Harley-Davidson?
For the purposes of this Notice, Harley-Davidson refers to Harley-Davidson, Inc. ("HD Service"), owned or operated by Harley-Davidson, Inc. and its subsidiary and affiliate entities (excluding Harley-Davidson Financial Services, Inc. and its subsidiary entities) (collectively, "Harley-Davidson," "we," "us," or "our"). This Privacy Policy provides information on how Harley-Davidson collects, uses, and shares your information, including the choices available to you. It applies to your use of any HD Service, regardless of how you access or use it. This Policy does not apply to Harley-Davidson's data collection practices offline or outside of the HD Services (unless otherwise noted). Harley-Davidson Financial Services and Harley Owners Group (HOG) Chapters have separate privacy practices and notices, including their own opt-in and opt-out processes. Please visit myhdfs.com to learn more about Harley-Davidson Financial Services' privacy practices. Harley-Davidson dealers operate independently from Harley-Davidson. Dealers may share certain information with us in connection with your motorcycle purchase. However, this Privacy Policy does not apply to dealer websites or communications. To learn more about a dealer's privacy practices or to manage your preferences with a dealer, please contact the dealer directly. By using any HD Service, you agree to the Terms of Use and consent to our data collection, usage, and disclosure practices as described in this Privacy Notice and any additional notices posted within specific HD Services. If you do not agree, please discontinue use of the HD Services.

Who is responsible for the collection and use of my personal information?
The entity responsible for the data processing described in this Notice is Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, WI 53208, United States ("Harley-Davidson, Inc."), which serves as the data controller for such processing under applicable data protection laws. The entity responsible for processing personal data related to products sold through our website ("Online Sales") and acting as the data controller for those activities is Harley-Davidson Motor Company, 3700 W Juneau Ave, Milwaukee, WI 53208 ("Harley-Davidson Motor Company"). In this Notice, "Harley-Davidson," "we," or "us" refers to the appropriate data controller responsible for the relevant activity as outlined above. Please note, this Notice does not apply to Harley-Davidson Financial Services, which maintains separate privacy policies and practices. To learn more, please visit www.myhdfs.com. Additionally, independent Harley-Davidson dealers may share certain information with us in connection with your purchase, but this Notice does not apply to dealer websites or communications. Please contact the respective dealer or visit their website to review their privacy practices.

What kind of information does Harley-Davidson collect and when?
We may collect personal information from you when you visit one of our websites, save your information with us online, contact us with a question or concern, want to organize a test ride or organize a rental, process your information for warranty purposes or participate in a contest, promotion, or survey. Harley-Davidson Retail and/or Harley-Davidson Motor Company (as applicable, depending on customer location) will also collect personal information from you in the context of Online Sales. If we do not collect this personal information, we may not be able to provide you with the products and services you have requested. Information You Provide Providing the information identified in this section is optional. However, if we do not collect this personal information, we may not be able to provide you with the products and services you have requested. The information you provide may include: Your name, email address, postal address, phone number, mobile phone ID, location data, gender, birthday, and other registration information. Information about your personal interests, including product and service interests; Transaction-related information, including your credit card number and information about the purchases you make and services you subscribe to online, by phone, or in our stores; Information you otherwise provide us, such as when you contact us; Information from our joint marketing partners or other related third parties as permitted by local law.

Information We Collect Automatically
In addition to any personal information or other information that you choose to submit to us, we and our vendors (including content and analytics providers and advertising companies) may use a variety of tracking technologies that automatically or passively collect certain information whenever you visit or interact with our websites or one of our advertisements or other content elsewhere online. This type of usage information may include the browser you are using, your IP address or other unique identifier, geolocation, search terms, your use of the HD Services (including clicks, movement, scrolling, and keystroke activity), the URL that referred you to the HD Services, all of the areas within our websites that you visit, anonymous traffic data, and the time of the visit. Tracking technologies that may be used on our websites include: Cookies, which are bits of electronic information that a website may transfer to a visitor's computer to identify specific information about visits to a website. "Strictly Necessary" cookies are essential for the operation of the website and enable you to access certain website features. "Functional" cookies are used to recognize you when you return to a website. They also remember your preferences (such as your username, language, and region) on websites and enable us to personalize content for you. "Analytics" cookies are used to monitor website performance, for example by recognizing and counting the number of visitors and observing how visitors move around the website. "Targeting and advertising" cookies may be placed on a device to recognize the device and use that information to provide you with advertising tailored to your interests. Pixel tags (also called "action pixels", "web beacons", or "clear gifs") and/or JavaScript plug-ins placed on websites or in emails sent to you. These are small graphic images (typically that you cannot see) or code on a website or in an email message which may be used for measuring click-throughs or tracking the performance of email marketing campaigns. Web server logs create a record of activity on the website, such as if you enter a search term into a search box. We may use GPS (global positioning systems) software, geo-filtering, and other location-aware technologies to locate you, sometimes precisely, for purposes such as verifying your location and delivering or restricting content based on your location. HD Services may be personalized based on various information we may have about you to provide you with more location-relevant content. We may combine certain automatically collected information with other information we obtain about you, which may include data we obtain from third parties. We or other parties may collect personal information about your online activities over time and across different websites when you use our websites. You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies which may have been placed on your computer. However, please note that if you disable the use of cookies on your computer, some functionality of our websites will not work. Your web browser may have settings that allow you to transmit a "Do Not Track" signal when you visit various websites or use online services. Like many websites and online services, our websites are not designed to respond to "Do Not Track" signals received from browsers. To learn more about "Do Not Track" signals, you may wish to visit www.allaboutdnt.com. We may use third-party technology to collect and use data in connection with interest-based advertising. These third-party ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the Internet and use that information to provide advertising services to us, including interest-based advertising or advertisements targeted to your interests. We may use certain third-party web analytics services. We have implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, detect your device, and personalize content. To find out more about how these third-party analytics services manage the privacy of information in conjunction with delivering ads online, and how to opt-out of information collection by these networks, please visit: www.youradchoices.com, aboutads.info/appchoices, or networkadvertising.org. For more information on how Google Analytics uses data collected through our websites, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit: www.google.com/settings/ads and tools.google.com/dlpage/gaoptout. You may opt out of Facebook Custom Audience by logging into your Facebook account and changing your privacy or advertising settings as per Facebook opt-out instructions. You may also use your Facebook account settings to unlink your Facebook account from our websites. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows.